After backlash to its original name, BOS Nation, and marketing campaign, the new National Women's Soccer League team expected to begin playing in 2026 has announced a new name.
Goodbye, BOS Nation FC. Hello, Boston Legacy FC. Five months after introducing a widely panned name and marketing slogan, the ...
The team said the name change decision came following five months of fan listening, research and consultation, and that ...
The club's initial campaign was considered offensive to the transgender community, prompting an apology from the team.
In a move to recover from a disastrous branding rollout five months ago, the expansion NWSL team has announced Boston Legacy ...
Goodbye, BOS Nation FC. Hello, Boston Legacy FC. Five months after introducing a widely panned name and marketing slogan, the ...
The team is set to begin playing in the NWSL in 2026. The post NWSL Boston team announces ‘Boston Legacy Football Club’ as ...
After missing the mark on finding a name with its first try, the NWSL outfit feels like it got it right on the re-do.
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