Up next: maintaining platinum ... My hair had always been really long and blond, but I recently cut off 12 inches into a bob. Before that, all of my hair costs were allocated to the color, and ...

As for what classifies as “platinum hair color,” Chase Kusero, cofounder of IGK Hair Care, says the shade is “the lightest shade of blonde.” Think: Daenerys Targaryen from Game of Thrones.