In a minute, we’ll dial in additional segmentation for some radical PR segment targeting. OK, after starting with the Root, let’s incorporate additional psychographic filters.

Psychographic Segmentation While demographic and geographic segmentation look at many tangible criteria, psychographic segmentation is about how consumers live their lives.

Occasion purchasing: It’s fairly easy to track spending habits on seasonal events, such as holidays (Christmas, Thanksgiving, ...

Two psychographic instruments were developed and validated. Moderate correlations between these measures and preferences for meaningfully grouped sets of products provided a degree of parsimony in ...

PatientBond’s psychographic segmentation model enables this capability, and the company is committed to ongoing market research, consumer insights gained in the field, and innovative ...

Cambridge Analytica's violation of a data-sharing agreement with Facebook shows that psychographic modeling can be made more powerful by social media data.

Explore how finance companies use psychographic analysis to better target consumers and improve underwriting processes in auto lending.

Psychographic data contribute to health care promotion by providing a marketing tool for the health care manager. A complete knowledge of the patient populations' characteristics provides the health ...