These challenging times bring new demands for ways to communicate and sell to your customers. Customer Relationship Management (CRM) software was originally created to build customer relationships and ...

Our content is funded in part by commercial partnerships, at no extra cost to you and without impact to our editorial impartiality. Click to Learn More Artificial intelligence (AI) features have been ...

Companies in the CRM space have made some AI-related announcements over the past month that suggest a maturing of generative AI in the enterprise. For instance, on Salesforce’s latest earnings call, ...

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As part of the design of Sales Mastery’s 2022 Sales Performance Scorecard (SPS) survey, we solicited input from our external advisers about which kinds of data to gather for this year. As this is the ...

Knowing how to convert leads into customers isn't enough these days. You need to know which high-value customers will generate the most sales. You need to be able to build customer loyalty. And you ...

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Think of your CRM operating model as the blueprint for how your organization manages everything connected to your customer relationship system—the people, the processes, the data, and the technology ...

On Demand Is your firm using CRM (Customer Relationship Management) to its fullest potential? Does your firm even use CRM? In addition to managing contacts and producing reports, CRMs are also ...