known as the Dude Rancher Lodge, where guests can bring their own cattle brands and sear a black mark on a wall. A symbol of Western pride that hearkens back to the days of the open range ...

The Western cattle rancher, the remnant of America ... ‘What Elon has done to the brand is just make it feel dirty’ Hundreds protest Musk at Libertyville Tesla dealership: 'What Elon has ...

The first is that many brands aren’t even owned by ranchers—people use them as the Western version of a ... like I’s and O’s), and 30-some symbols to work with, this has led to an alphabet utterly ...

At its most basic, a cattle brand is composed of a few simple letters and numbers, possibly in combination with a basic shape or symbols like ... which like most western languages is read from ...

One of the West’s most enduring symbols is fading like a red-hot branding ... federal regulators want ranchers to swap the old-fashioned cattle brand for electronic ear tags to identify ...