As a small business owner, Liz understands the unique challenges entrepreneurs face. Well-versed in the digital landscape, she combines real-world experience in website design, building e-commerce ...

If your intellectual property firm isn’t optimized for modern AI search platforms, you’re missing critical opportunities ...

Website optimization is a process of enhancing website performance through the improvement of user experience as well as the increase of the conversion rate. Website optimization consists of some ...

USO improves visibility. USO is the new SEO, and it focuses on organic visibility across all relevant platforms. It increases brand awareness, website traffic and revenue. Fragmented search landscape.

Generative Engine Optimization (GEO) makes your brand, products and leadership content discoverable within AI-generated ...

The rise of generative AI tools like ChatGPT and Perplexity is changing how people discover and search for information online. According to Statista, “[I]n 2024, around 15 million adults in the United ...

In the early 2000s, web search was mostly limited to search engines and online directories available at the time. But we have come a long way since then. Optimizing for search remains important today.

Traditional SEO remains the cornerstone of discoverability, focusing on optimizing websites for search engine result pages in platforms like Google and Bing. This area involves a blend of technical ...

AI search is reshaping ecommerce by connecting customer intent with product discovery. This guide shows IT leaders and decision-makers how to optimize structured data, feeds, and content for AI ...

“Hi, Trish. Voice search means optimizing your website for voice search queries. The goal of voice search optimization is to make your content more likely to appear in voice search results.” If you’d ...