Walmart is getting its first logo ‘refresh’ in 17 years—and its marketing chief explains why
Walmart is known not for making rash, sudden, bold moves. Rather, its M.O. is to deliberate on big changes it makes, a strategy that has generally paid off over time for the largest U.S. retailer.
Walmart gets new logo. See reactions and tell us what you think
Walmart unveils a "brand refresh" it said will help the store be seen as a "more modern, culturally dynamic brand."
Walmart unveils 'modern' new logo. The internet can’t see the difference.
The retailer says the new branding "exudes the energy of Walmart." Social media users think it looks the same.
Walmart updated its logo for the first time in nearly 20 years. The internet has thoughts
The retailer boasted in a news release that the new look reflects its evolution. Walmart applauded its colour palette (true blue and spark yellow), font ("everyday sans") and trademark "spark" symbol,
Walmart faces criticism for new logo
The company changed the tone of its wordmark and logo, but some say there isn't much difference between the old and new design.
Walmart gets a new logo and people are talking. Here's why
Walmart’s latest brand and logo update has left some social media users baffled. On Jan. 13, the company announced in a press release on its website that it was launching a “comprehensive brand refresh” to show how Walmart and its brand have evolved since being founded in Bentonville,
Walmart is selling a $200 memory foam mattress topper for just $57, and shoppers say it's 'like sleeping on a giant marshmallow'
Aside from a quality mattress, soft sheets, and plush pillows, a mattress topper you can sink into will only make things even ...
The viral 'Wirkin' bags are disappearing from Walmart's online store. Here's why.
Viral imitations of Hermès' Birkin bag have boosted awareness of Walmart's e-commerce marketplace.The positive attention is a ...
Walmart’s giving Walmart+ members a free $100 to shop if they take a vacation — here’s how to get it
Walmart+ members, who are planning a vacation can get $100 to shop at Walmart — but only for a limited time. Here's how to ...
Walmart shoplifter throws produce and her wig at officer chasing her through store
SOUTH EUCLID, Ohio -- A shoplifter fled from an off-duty officer who was working at Walmart around 11 p.m. Jan. 5. She ran through the store and threw produce, her own clothing and wig at the officer ...
Walmart Is Selling a $120 Wire Shelving Unit for $48 That's 'Lightweight but Durable' and Easy to Assemble
BestOffice’s Heavy-Duty Wire Metal 4-Shelf Storage Unit is likely to sell out quickly with a discount like this, especially ...
Walmart is slashing up to $1,700 off the price of Samsung Frame TVs ahead of the new Frame Pro release
Walmart is offering big discounts on Samsung Frame TVs in all sizes before the new Frame Pro models are released. This is a ...
Marketing Dive3d
How Walmart’s latest brand refresh reinforces bigger digital ambitions
The first such update since 2008 for the big-box store aims to deliver greater consistency and a user-friendly experience ...
How Target, Walmart are positioning their store brands like Up & Up, Better Goods
Target has been aggressively growing store brands like Good & Gather and Up & Up, which deliver better margins and help keep ...
Walmart’s Small Space Storage Solutions Start at $1: Shop Organizers for the Closet, Pantry, and More
Shop Walmart’s space-saving, decluttering storage solutions, including bins with lids, pantry and closet organizers, shoe ...
Walmart’s new logo was inspired by founder Sam Walton’s iconic trucker hat. Here are 3 rules from his blueprint for business
"First he learned all the rules,” Harvard Business School professor Richard S. Tedlow said. “Then he broke all the rules ...