Discover how marketers are moving beyond traditional surveys to harness voice and text interactions for genuine voice of the customer analysis and insight. In today's digital landscape, understanding ...

Sentiment analysis — a sophisticated tool that interprets the emotional tone behind words, giving brands a lens into how their services or products resonate. Customer feedback is a treasure trove of ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Steve Jobs once said that people do not know what they want until you show it to them. The ...