New viral skin care 'caveman skin' trend promotes not using any products, or even water. Experts say not cleansing the skin ...

As beauty writers who test hundreds of products a year, even we still succumb to #BeautyTok’s viral sensations ... makeup, or skin needs. Starting from $6 and mostly under $50, we've rounded ...

Dr. Pimple Popper is extracting what's really important in skin care. From the recently viral caveman skin care routine to Hailey Bieber's nine-step glazed donut regimen, TikTok has been the ...

According to users on BeautyTok, the "slathering method" — especially when you use Avène's Cicalfate+ Restorative Protective ...

So when I saw that Starface — yes, the viral brand behind those cute star ... I couldn't help but wonder: does the skin care actually deliver? Spoiler alert: I was pleasantly surprised.

Tia Zakher’s videos about not washing her face drew millions of views, numerous questions and some legitimate concern. She ...

Skyrocketing in search volume is Korean skin care brand Biodance’s collagen sheet ... there’s a good chance it’s the viral Medicube collagen mask. The tube of product comes with a silicone ...

For beauty enthusiasts, there’s nothing more enticing than a viral makeup look ... they may not always be for every skin tone, causing even more of a stir online. Purple setting powders are ...

The affordable, drugstore skin-care brand has been making rounds on TikTok because, well, it works. CeraVe has been around since 2005 but its path to becoming viral is partly thanks to Hyram ...

Nina Dobrev, Florence Pugh, Kate Hudson, Halle Berry and Jessica Alba are just a few famous faces who swear by this Korean skin care staple ... good chance it’s the viral Medicube collagen ...