The vanilla slice is an Australian bakery classic that continues to hold its own. Sure, it’s a big hit at bake sales and kid’s parties, but it won’t take much convincing to get you baking a ...

A retail expert has revealed the major factors that forced once-popular franchise chain Michel's Patisserie to go bust. This week, the bakery and cafe chain announced it would shut down after ...

And when you’ve a little more time on your hands, the vanilla slice, inspired by French millefeuille and finished with passionfruit icing, is the perfect treat for an outdoor gathering.

SICKDOGWOLFMAN has cooked up an integrated campaign with Haven’t You Done Well Productions to celebrate Maxibon’s two new ...

Ice cream brand Maxibon has launched a fresh campaign to raise awareness of its new Hedgehog Slice and Vanilla Slice flavours.Developed via a partnership with advertising agency Sickdogwolfman, the ...