The USC Trojans could be a top-10 team right now. If they had beaten Michigan, they would be. Instead, they dropped four ...

With college sports hungry for more marketing money (especially in the name, image, likeness era ), Cookies likely just ...

ANN ARBOR, Mich. — Pretty much every college football analyst expected Michigan football to lose to USC on Saturday, but they ...

The USC Trojans have announced a new sponsorship deal with DirecTV, marking a significant addition to the branding at the Los Angeles Memorial Coliseum. The DirecTV logo will now be prominently ...

An on-field sponsor ad, painted in black ... USC linebacker Eric Gentry knew the new Trojans’ new defensive coaches ...

In the ever-changing world of college athletics, the USC Trojans have added a new sponsor to the Los Angeles Memorial Coliseum. Currently the United Airlines Field, marked on both 25-yard lines ...

Woody Marks reflects on his journey and aims to carve out his legacy at USC after a stellar time at Mississippi State.

It's a matchup that brings nostalgia for the days of January matchups between Michigan football and Southern Cal ... avenge ...

39 The Trojans are trending up in the 2024 College Football Season. USC has jumped from No. 23 to No. 13 in the AP Top-25 Poll. The ten spot skyrocket is the biggest mover of the week.

California company Cookies partners with USC in the first NCAA cannabis sponsorship deal focused on CBD products. Read more!