However, the partnership between USC and DirecTV adds funding at an important time in college football. New DirecTV logos after sponsorship with USC Trojans athletics / The sponsorship agreement ...

The USC Trojans have announced a new sponsorship deal with DirecTV, marking a significant addition to the branding at the Los ...

With college sports hungry for more marketing money (especially in the name, image, likeness era ), Cookies likely just ...

DirecTV has come to an agreement with the University of Southern California. We discussed the likelihood of corporate sponsorship in the Los Angeles Coliseum on Trojans Wire back in May of this year.

When USC fans get their first, long-awaited glimpse inside the L.A. Memorial Coliseum on Saturday night, they’ll be greeted ...

When asked by The State in May about the possibility of South Carolina putting corporate logos on the Williams-Brice Stadium field and even its football jerseys, USC president Michael Amiridis ...

With six ranked teams falling this weekend, there was major movement in the updated Coaches Poll Sunday, with two new teams ...

The sun was just peeking over the USC campus Friday morning as Lincoln Riley made his way down the ramp from the McKay Center ...

Notre Dame beat Texas A&M in the most-viewed ABC Saturday Night Football matchup in two seasons, managing an audience of 8.2M ...

The Gazette’s Pick ‘Ems for Week 4 of the 2024 college football season, including the battle for Floyd of Rosedale between ...

Texas is No. 1 for the first time since 2008 and after Quinn Ewers was injured last week, Arch Manning could get his first ...

7:30: No. 6 Tennessee at No. 15 Oklahoma (ABC) is a homecoming for Josh Heupel. The Volunteers’ fourth-year coach was the ...