As many stakeholders — including investors, employees and consumers — begin to re-evaluate their perception of value, it is becoming imperative for companies of all industries to credibly measure, ...

Companies use customer data in their decision-making, but they must know how to wield it properly. Here is the best way to ...

An economic analysis is a process in which business owners gain a clear picture of the existing economic climate, as it relates to their company's ability to thrive. Economists, statisticians, and ...

This type of research is grounded in gathering data from existing ... more comprehensively and can provide a practical application of theoretical knowledge. Data analysis in qualitative research ...

Data modeling refers to the architecture that allows data analysis to use data in decision-making processes. A combined approach is needed to maximize data insights. While the terms data analysis and ...

Content marketers are increasingly tasked with making sense of large and unwieldy data sets. However, they often lack the skills to process this data, creating a paradoxical relationship between ...