The commercials featuring Drew Barrymore and Orlando Bloom for MSC Cruises has been most notable. They are light, cute, ...

As a result, the travel marketing ecosystem has evolved, too. There has been a distinctive shift in brand-agency relationships to ensure travel brands have greater transparency and are able to be ...

Rising inflation has caused marketing spend cuts across areas like crypto, finance, and auto, but the travel industry has massively ramped up TV advertising as consumers shut in by the pandemic ...

Judge Guillermo Patricio Cánepa of the Autonomous City of Buenos Aires (CABA) ruled this week that Cruiseline S.R.L. should not mislead potential customers by advertising cruise services to the ...

Travel agencies can nurture the next generation of travel advisors by offering comprehensive training, implementing ...

Discover the power of identity resolution in travel marketing to boost engagement, conversions, and turn web visitors into loyal customers.

to examine trends among travel agencies and advisors in the U.S. The information presented in this report was obtained by distributing an online questionnaire to Travel Weekly and TravelAge West ...