“Gray hair is prone to developing yellow or brassy tones, and tends to be drier and more textured,” says Olya Iudina, a hairstylist at IGK in New York. “Using a purple shampoo helps to ...

I have dyed my hair every color under the sun, so I know a good shampoo for color-treated hair has a lot to get right. I want one that preserves my new color and undoes some of the damage that ...

If you've ever decided to use hair dye to colour your hair but instantly regretted it then don't worry, because we've got you ...

Color caring & powered by science Get Salon Hair At Home: Use Silver Care Shampoo and Conditioner as your daily wash routine. For extra toning power, use EverPure Purple Shampoo and Conditioner 1 ...

Purple Shampoo: An anti-brass purple shampoo that instantly neutralizes warm, brassy undertones in lightened, cool blonde, bleached, ashy, or gray hair and nourishes damaged, processed hair Color ...

The extra time was worth it—the shampoo worked so well to counteract the brassy tones of her hair that she felt more confident in the weeks leading up to her next color appointment. That said ...

which is one type of color-depositing shampoo. As the name suggests, purple shampoo uses violet pigments to tone and neutralize hair, allowing it to counteract unwanted brassiness and yellow ...

Suitable for color-treated coarse, thick and chemically-treated hair, this shampoo uses coconut-derived ingredients and macadamia seed oil to cleanse hair. To hydrate and moisturize, it has aloe ...

Andie MacDowell's secret for maintaining her vibrant and voluminous gray locks is in this under-$20 L'Oréal Paris purple ...