His multiple income streams included endorsement deals, a chain of restaurants called Toby Keith's I Love This Bar & Grill, a clothing line, a Mezcal brand, an acting career and more. RELATED ...

What Toby Keith feels is rich, because the Wild Shot brand became the bestselling premium mezcal in the U.S. following its 2011 inception and by some accounts, earns approximately $100 million ...

Oklahoma native Toby Keith Covel got his first guitar as a child ... a play on his 2003 single "I Love This Bar," and has his own line of mezcal, Wild Shot. In 2018, he turned a friendship with ...