Piper Jaffray's semiannual survey of teen spending habits found that younger consumers are spending more online and opting for smaller, boutique brands at the expense of larger brands like Nike ...
Goldman Sachs and Teen Vogue picked out young women ages 13-29 that they defined as fashion forward (or "It Girls"), and polled these select girls to find out which brands they love the most.
Their inclusion in the top five teen clothing brands is not surprising considering the quality they deliver. Adidas, the German powerhouse, is the world’s second-biggest sportswear producer and ...