Switzerland’s retail chain ... Apart from a few large trees like this one, Christmas decorations in different Swiss cities are usually organised by the merchants’ and property owners ...

Experience the festive charm of Lugano, Switzerland, as Christmas lights and decorations transform the city. Wander through the dazzling streets, explore the Christmas market in Piazza Riforma ...

Zermatt, Switzerland, transforms into a breathtaking winter wonderland during Christmas ... free village sparkles with festive lights and decorations, creating an enchanting holiday ambiance.