It's that time of year again, when marketers are figuring out how to allocate their resources to meet or beat their goals next year. Here are some important things to keep in mind as you build your ...

Creating a strategic budget for a distressed company requires careful planning and disciplined ... perhaps by increasing marketing spend to maintain market share. Regular monitoring and adjustment ...

Together we've developed a strategy that includes ... before you arrive at a final budget. You can adapt this plan as your business grows and your marketing programs evolve. You'll find it's ...

The use of artificial intelligence and machine learning continues to transform marketing operations, now powering 17.2% of ...

According to famed business strategist Michael Porter, a strategy "creates a company's position ... It is from these tactics that the timelines, resources and budget for the marketing plan are derived ...

Whether your marketing budget is £5,000 or £500,000, you would not invest that amount of money anywhere else without considering what success looks like and planning carefully for that outcome, writes ...