The use of artificial intelligence and machine learning continues to transform marketing operations, now powering 17.2% of ...

Whether your marketing budget is £5,000 or £500,000, you would not invest that amount of money anywhere else without considering what success looks like and planning carefully for that outcome, writes ...

According to famed business strategist Michael Porter, a strategy "creates a company's position ... It is from these tactics that the timelines, resources and budget for the marketing plan are derived ...