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Smarties shares Sweet Switch, its Halloween campaign for 2024
For most, Halloween is a time of joy and excitement at the prospect of getting as much candy as possible. For others, it's a ...
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How One Woman’s Bold Choices Keep a Classic Candy Brand Thriving
Liz Dee didn’t always envision herself leading Smarties, the classic candy brand started by her grandfather, Edward Dee, in 1949. But over time, she stepped up, transforming the family business ...
Chapelboro18d
What’s Trending: Smarties On The Rise
Trending today: the consistent popularity of the classic candy Smarties (Canadian and American alike). Also, Victor's beef with Necco wafers.