A simple random sample is a subset of a statistical population where each member of the population is equally likely to be chosen.

Learn how simple random sampling works and what advantages it offers over other methods when selecting a research group from a larger population.

Researchers choose simple random sampling to make generalizations about a population. Major advantages include its simplicity and lack of bias.

Simple random sampling – In this sampling method, each item in the population has an equal probability of getting selected in the sample. First, you must assign a unique identifier to each item.