YouTube made its pitch to advertisers on Wednesday, accompanied by a flashy performance from Lady Gaga and special ...

“Casper’s whole thing is, ‘We’re simple. We have one product line. We have these beautiful ads that are very sparse. Everything's shipped right to your door.’ It's very different from the traditional ...

Google worked on that product for a long time and didn’t ... Now it appears that Google has resuscitated Simple Ads in a new form: Boost. Mike Blumenthal discovered and posted about this new ...

The companies are actually using social media users' data to create personalized ads for products they know appeal to the user. The unlucky victims who fall for the scammers' trap are often sent ...

it's based in pretty simple logic. People idolize celebrities, so when famous people are seen in advertisements promoting a new product, audiences are prompted to buy that product, either ...

Goldman says that the real product is the ability to connect people—ads merely exist to "fund that experience." To help support that stance, Goldman paints a simple picture of the role ...