Instead, I'm keeping these bottles on the shelf for when I need a between-salon pick me up targeting texture instead of tone. What does purple shampoo do? I spoke with globally renowned hair ...

Unlike your regular shampoo, purple shampoo is a specialized formula crafted to neutralize unwanted yellow undertones in ...

At just $16, this L'Oreal duo is within a few bucks of the lowest price we've ever seen, and it's way less pricy than continuing to color your hair or opting for expensive salon treatments to baby ...

Want to create the illusion of brighter, blonder hair with every wash? It’s time you tried a purple shampoo. We’ve all been there. You come out of the hairdressers feeling like your blonde is ...

To maintain the colour, a purple or ‘silver’ shampoo ... bottle of peroxide developing lotion, a repairing mask and plastic gloves, it dramatically neutralises any hint of yellow so the purple ...