Instead, I'm keeping these bottles on the shelf for when I need a between-salon pick me up targeting texture instead of tone. What does purple shampoo do? I spoke with globally renowned hair ...

Unlike your regular shampoo, purple shampoo is a specialized formula crafted to neutralize unwanted yellow undertones in ...

At just $16, this L'Oreal duo is within a few bucks of the lowest price we've ever seen, and it's way less pricy than ...

To maintain the colour, a purple or ‘silver’ shampoo ... bottle of peroxide developing lotion, a repairing mask and plastic gloves, it dramatically neutralises any hint of yellow so the purple ...