Andie MacDowell's secret for maintaining her vibrant and voluminous gray locks is in this under-$20 L'Oréal Paris purple ...

What is purple shampoo? Put simply ... This instantly banishes any trace of brassiness. As long as I dye my hair blonde, there will be a bottle of this in my bathroom." What Shannon says ...

Based on color theory, blondes should use purple shampoos, which is one type of color-depositing shampoo. As the name suggests, purple shampoo uses violet pigments to tone and neutralize hair ...

If, like me, you've dabbled in a blonde hair colour at some point or other, I'm sure you will know the continual struggle of preserving the high maintenance hue - after all, it's pretty common for ...

Want to create the illusion of brighter, blonder hair with every wash? It’s time you tried a purple shampoo. We’ve all been there. You come out of the hairdressers feeling like your blonde is ...