Customer-Centricity: It should revolve around the customer, addressing their needs, pain points, and buying behavior. Goal Orientation: Specific, measurable, achievable, relevant, and time-bound ...

Financial firms are in the midst of planning their 2024 marketing and sales strategies and are grappling with an increasing amount of new marketing technologies, engagement approaches and marketplace ...

Sales and marketing teams in financial services have traditionally worked in their group silos focusing on separate issues. These kinds of activities would tend to reflect a focus on tactics rather ...

UAB Collat School of Business Professor Colleen McClure, Ph.D., and her colleagues provide insight into how AI tools have permeated the sales function, emphasizing that “AI technologies are helping to ...

Hosts: Ken Cheo, President, Our Sales Coach, and Melih Oztalay, CEO, SmartFinds Marketing ...

Working in sales today looks different than working in sales 10 or 15 years ago. In the past, a salesperson might have taken clients out to lunch, or they might have had a target number of cold calls ...

Every business, at some point, faces the challenge of a sales slump. It’s an inevitable part of the business cycle, yet how you respond to it can make all the difference. Rather than adopting a “wait ...

Effective negotiation strategies are integral to successfully closing sales. Closing a sale is often the culmination of a series of negotiations, and mastering these strategies can significantly ...

By Yangchula Bhutia Paul Crosby, Macquarie University Taylor Swift’s latest studio album, The Life of a Showgirl, has just ...

Due to ferocious investor demand, Movement Mortgage is opportunistically selling billions in mortgage servicing rights. And the South Carolina-based retail lender is using the cash proceeds to sharpen ...

In the fast-evolving business landscape, Artificial Intelligence (AI) is taking center stage in transforming sales processes, making them more efficient and responsive to the dynamic market demands. A ...