Sales promotions have the specific purpose of driving short-term sales of products or services. Because they are highly effective in triggering short-term sales, they play a vital role in most ...

Sales & Marketing Promotion Strategy. Creating a sales and marketing promotions strategy requires a thorough knowledge of your company's products, competition and overall mission.

While many around the country hit the beach, the boardwalk or even host their own backyard barbecue to mark Independence Day, ...

Sales promotions can be conducted through online media such as social media platforms, digital communications such as mobile SMS, or print media such as newspapers. Types of marketing promotions ...

We're all consumers so we're familiar with sales promotions in the B2C arena. Trade promotions are simply sales promotions targeted at trade customers as opposed to the general public. The concept is ...

The IPA Bellwether Report Q2 2023 is once again an intriguing mixed bag of statistics on UK marketing budgets. Firstly, the good news: following a sharp increase in the previous quarter, spend ...

Bud Light, under fire from conservatives on social media for a promotion with a trans influencer, has seen its sales slip. But studies of other boycotts showed that negative impacts didn't last long.

Increased spend on sales promotion is leading a revival of marketing budget growth, according to the latest report Bellwether Report from the IPA, published today (19 April). Sales promotions saw the ...

Sales, production and finance outfit Protagonist Pictures has beefed up its marketing and sales divisions with a slew of promotions and new hires.. Janina Vilsmaier, previously with Hanway before ...

Gupta, Sunil. "Impact of Sales Promotions on When, What, and How Much to Buy." Journal of Marketing Research (JMR) 25 (November 1988): 342–355. (Winner of William F. O'Dell Award For the Journal of ...