John Frieda Violet Crush Purple Shampoo Formula: Creamy | Best for: Color-treated hair | Scent: Citrus notes | Recommended use: Daily | Sulfate-free ... to a true 'cool' blonde." ...

If your hair is naturally blonde, color-treated blonde or gray, experts recommend adding a color-depositing shampoo to your hair care rotation to maintain your color. Color-depositing shampoos ...