If Switzerland was a high school cafeteria, Rolex would be the king of the cool kids’ table. The Crown still sets the tone for the watch industry at large. Case in point: the rainbow-hued ...

What will Rolex introduce at Watches and Wonders 2025? We asked experts to comment on the rumors and tell us what they hope ...

Kristi Noem posted a video from a high-security prison in El Salvador while wearing a watch with an estimated pricetag of $50 ...

Rolex watches are some of the most sought-after ... But there are specific ones, like the Rainbow Daytona that came out this year, rumored to have X amount made, but very small quantities.

Rolex injects the Cosmograph Daytona line-up with a shot of bright colors ✓ New colorful dials for the gold models ✓ See them ...

It's not entirely dissimilar to a Rolex Daytona model ... some specs. The watch features a 41mm white gold case and strap. The headline here is the dial, which features rainbow sapphire indices ...

was identified as a gold Rolex Cosmograph Daytona in a viral post on X. A new Cosmograph Daytona sells online for $59,500, according to online listings. She was wearing the same watch in her ...

If you got into watches anytime after 2017, the Rolex Daytona probably had something to do with it. That was the year a Daytona once owned by Paul Newman sold for nearly $18 million—setting the ...

Homeland Security Secretary Kristi Noem wore a $50,000 Rolex Cosmograph Daytona to a prison visit. Noem's watch choice sparked criticism about the Trump administration's populist image.

Noem was spotted wearing the flashy bling as she filmed a video in front of a cell full of inmates at the Terrorism ...

If you got into watches anytime after 2017, the Rolex Daytona probably had something to do with it. That was the year a Daytona once owned by Paul Newman sold for nearly $18 million—setting the ...