If Switzerland was a high school cafeteria, Rolex would be the king of the cool kids’ table. The Crown still sets the tone for the watch industry at large. Case in point: the rainbow-hued ...

Rolex watches are some of the most sought-after ... But there are specific ones, like the Rainbow Daytona that came out this year, rumored to have X amount made, but very small quantities.

Noem was spotted wearing the flashy bling as she filmed a video in front of a cell full of inmates at the Terrorism ...

Department of Homeland Security Sec. Kristi Noem visited a notorious Salvadorian prison wearing a Rolex Cosmograph Daytona, ...

Kansas City Chiefs quarterback Patrick Mahomes is more than just a football star. Off the field, he has a big interest in ...

While LVMH has already rolled out a number of impressive watches to start ... this Chronomaster Sport Rainbow seems to be released as a direct competitor to the Rolex Daytona Rainbow.

It's not entirely dissimilar to a Rolex Daytona model ... some specs. The watch features a 41mm white gold case and strap. The headline here is the dial, which features rainbow sapphire indices ...

Among Rolex’s biggest flexes as a watchmaker is the fact it invented the first waterproof wristwatch, the Oyster, back in ...

For Jason Momoa, a guy who makes a living by playing hardcore superheroes, he needs a watch as badass as he is. In the Rolex Cosmograph Daytona, he may well have met his match. Watch fans might ...

was identified as a gold Rolex Cosmograph Daytona in a viral post on X. A new Cosmograph Daytona sells online for $59,500, according to online listings. She was wearing the same watch in her ...

If you got into watches anytime after 2017, the Rolex Daytona probably had something to do with it. That was the year a Daytona once owned by Paul Newman sold for nearly $18 million—setting the ...