Roblox Corporation is partnering with PubMatic to launch immersive video ads on its platform, targeting major brands and driving revenue growth. The U.S. video game-advertising business is expected to ...

Roblox has no trouble attracting players, but profitability is another story. With steep losses and a premium valuation, investors need to watch these three levers closely.

I log into Roblox, and after clicking into the details of a game on the storefront, the first thing I see is a banner ad across the top of the page. It reads, “Do you like burgers? Yes! No.” Oddly ...

Investors eager for Roblox to tap alternative revenue streams will have to wait a little longer. CEO David Baszucki said advertising “will not be material this year” during the company’s Q1 earnings ...

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Yet, investors have reservations about Roblox's dependence on selling Robux (its digital currency) for revenue. So, its recent partnership announcement could be a major step toward addressing ...

The European Commission (EC) announced a verdict in its antitrust suit regarding Google’s ad tech business the same week a judge passed down a set of remedies (keenly disappointing from a non-Google ...

Robux can go fast, one click and 1,000 coins are gone. Whether you’re a new player or a Roblox veteran, spending wisely makes all the difference. It’s not just about looking cool anymore, it’s about ...