Skincare brands, including the acne brand Differin, are flocking to Roblox to reach their newest, youngest customers.

How e.l.f. is using Roblox to train Gen Z and Alpha to learn capitalism Fast-growing beauty brand wasn’t a first mover in Roblox, but plans to stick around long term By Jack Neff.

Gen Z and Gen Alpha have flocked to multiplayer online games including Fortnite, Minecraft and Roblox for entertainment while spending less time with traditional ad-supported media.