The company will launch its Monster High experience on the online game platform this week, soon followed by Hot Wheels, ...

Mattel has launched "Monster High" inspired video games in Roblox and Fortnite. The toy company is building out its in-house ...

Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand ...

Metaverse developer Gamefam announced today that it is partnering with Mattel to bring Barbie to Roblox. More specifically, it’s developing a Roblox experience called Barbie Dreamhouse Tycoon, in ...

The news drove Roblox stock higher. Under the deal, Roblox will offer a new slate of games and experiences based on Mattel's ...

Following the success of this past summer’s Barbie movie, Mattel Inc. and game developer Gamefam said Tuesday that they are bringing Barbie and her DreamHouse to Roblox Corp. Mattel MAT and Gamefam ...

Mattel announced new video games inspired by its Monster High universe hitting Roblox and Fortnite. “Step inside the haunted ...

Earlier this week, a widespread Amazon Web Services (AWS) outage disrupted Roblox’s platform availability, interrupting user access and gameplay for millions relying on its cloud infrastructure. This ...

The first-ever official Barbie Roblox game – Barbie DreamHouse Tycoon – launches on 6th October, inviting players to enter the world of Barbie and build their very own DreamHouse. Mattel and Gamefam, ...

Roblox shares climbed after Mattel announced new Roblox games featuring major brands, starting with Monster High.

Gamefam CEO Joe Ferencz’s business is pulling beloved IP like Sonic the Hedgehog, Barbie or SpongeBob SquarePants into online gaming platforms “Roblox,” “Fortnite” and “Minecraft” and turning it into ...

Mattel has launched its first standalone Barbie game in Roblox called DreamHouse Tycoon. Players can construct their own Dreamhouse, or Mojo Dojo Casa House, beginning on October 6. They’ll be able to ...