It may have been a social-media joke that we couldn’t find Rickie Fowler in his bold camo outfit Thursday during the first round of the WM Phoenix Open. But folks truly won’t be able to spot Fowler at all on Friday at TPC Scottsdale.

Jason Day isn't at this week's WM Phoenix Open, so someone else had to pick up the reins in the fashion department. Rickie Fowler answered the call.

Fowler, 36, stepped onto TPC Scottsdale’s Stadium Course wearing a full camouflage ensemble, blending cutting-edge golf apparel with the rugged aesthetic of outdoor sports. The look, a collaboration between Puma Golf and Realtree, immediately became a talking point among PGA Tour fans on social media on Thursday.