To achieve the colour, Hart used Bleach’s Cherry Red dye, a permanent shade that uses no bleach. After a successful strand test, Hart told me the colour would work really well for my hair ...

cherry-red color. Red No. 3 was banned from use in cosmetics in the U.S. in 1990 due to evidence that the dye is carcinogenic at high doses to lab rats, reported USA TODAY. However, it has ...