Reports of Diet Coke’s death may have been greatly exaggerated. Jon Springer covers sports marketing and beverage marketing.

In the hustle of modern life, even the smallest pauses can make a difference, according to Diet Coke's new campaign featuring ...

Publicis Groupe has won The Coca-Cola Company's US and Canada media account from incumbent WPP following a closed review.

On March 11, a new Coca-Cola ad featuring NJZ (NewJeans) sparked speculation about a potential world tour. Fans have been analyzing various elements in the commercial, linking them to a possible ...

Publicis — which last year overtook WPP as the largest agency in the world based on revenues — has won Coke’s media business ...

and won several advertising awards. The same song was later commissioned for a Korean version in support of the Seoul Olympics in 1988. “What always feels new is Coca-Cola / That always ...

According to ARM (Animal Recovery Mission), between July and December of 2024, the organization uncovered brutal animal cruelty and environmental violations at two farms that are suppliers of ...

North American media account to French rival Publicis (PUBGY) following a competitive tender, according to media reports on ...

WPP is defending the North American media part of its flagship $4bn exclusive marketing deal with Coca-Cola against Publicis, ...

The K-Pop sensation NJZ has once again surprised fans across the globe with their recent collaboration with Coca-Cola.

Story continues below this ad “For those who remember ... Coca-Cola responded in 1985 with the controversial launch of “New ...