Businesses can leverage the RFM Model to create personalised email messages that increase revenue and incentivise customer behaviour By mapping out where each of your customers falls on the RFM graph, ...

What’s a more profitable business strategy: attracting new customers or retaining existing ones? Statistically speaking, a business is better off focusing on retention than acquisition. This isn't new ...

We all see marketers going crazy behind click-through rates, impression, reach, and other similar metrics like this. But what’s the point of all these metrics if you don’t know your customers? Someone ...

Today, it takes months to build predictive models using machine learning — KumoRFM delivers results in seconds, with no manual effort. Kumo, cutting edge AI that can query the future ...