Every blonde knows that the best way to maintain your hair dye is to use the best purple shampoo. If you love the look of ...

Why We Love It: This lightweight shampoo removes product buildup, sweat, and grime quickly and easily and still brings out our blonde highlights ... purple shampoo she's ever used). In the end ...

It's not an especially natural or flattering shade, which is why a good colorist will then apply highlights ... cool' blonde." And lest you think only our editors are fans, L'Oreal's purple ...

I may be biased, but there's nothing quite like blonde ... purple shampoo swoops in with its impressive hue-restoring powers. Katie makes regular trips to see her colourist for 6-weekly highlights ...