If your hair ... blonde or gray, experts recommend adding a color-depositing shampoo to your hair care rotation to maintain your color. Color-depositing shampoos add specific pigments (either ...

Plus, "a natural blonde could use it if their hair is feeling a little dull and they wanted a bit of vibrancy," Grummel says.

Purple shampoos work on the basis of simple ... on all shades of colour-treated, highlighted or natural grey, white or blonde hair. You’re now subscribed to all our newsletters.

It resulted in an icy-blonde appearance, and the floral scent was a nice touch (it might be the best-smelling purple shampoo ... in the tone of her hair. The natural highlights tend to turn ...

What you really need? A purple shampoo. Yep, unlike darker brown hair colours, blonde hair has an annoying tendency to fade and become brassy. Thankfully a toning purple shampoo can help prevent this.

What you really need? A purple shampoo. Yep, unlike darker brown hair colours, blonde hair has an annoying tendency to fade and become brassy. Thankfully a toning purple shampoo can help prevent this.

"Purple shampoo neutralises the yellow in blonde hair, leaving a creamy to ash result," explains leading colourist and celebrity favourite, Josh Wood. "This is because yellow and purple sit ...

If you’re starting with dark hair, you’ll need multiple sessions (and yes, purple shampoo will become your new best ...

Blue shampoos replace orange undertones with cooler brown shades. We tested the market leaders in our beauty lab to find the best for brunettes. Shop now.