If you've ever decided to use hair dye to colour your hair but instantly regretted it then don't worry, because we've got you ...

While our tester Kelly hasn't been impressed when using purple shampoos on her naturally red hair in the past, this colorist-recommended shampoo changed her tune. It wasn’t too heavy on her fine ...

Who should use purple shampoo? | What is blue shampoo ... on depositing green pigments to counteract unwanted red/brassy ...

Color-depositing shampoos add specific pigments (either purple, blue or green) onto the hair shaft to maintain your desired color. Based on color theory, blondes should use purple shampoos ...

Want to create the illusion of brighter, blonder hair with every wash? It’s time you tried a purple shampoo. We’ve all been there. You come out of the hairdressers feeling like your blonde is ...

"Purple shampoo neutralises the yellow in blonde hair, leaving a creamy to ash result ... she covers everything from the best beauty looks from the red carpet and stand out trends from the ...

What you really need? A purple shampoo. Yep, unlike darker brown hair colours, blonde hair has an annoying tendency to fade and become brassy. Thankfully a toning purple shampoo can help prevent this.

What you really need? A purple shampoo. Yep, unlike darker brown hair colours, blonde hair has an annoying tendency to fade and become brassy. Thankfully a toning purple shampoo can help prevent this.