"Purple shampoo is amazing on pale blonde hair as it neutralises unwanted ... Fudge's makes a noticeable difference to my lengths; these before and after pictures are taken just several weeks ...

After trying a combination of purple shampoo and conditioner ... for round two, my hair felt significantly softer and smoother. These results lasted around eight washes before I saw some of ...

Not only is it the most powerful purple shampoo she has used, but it's also the fastest to work, making a big difference after just ... on our head before rinsing), whether our hair and scalp ...

If your hair is naturally blonde, color-treated blonde or gray, experts recommend adding a color-depositing shampoo ... other purple shampoos, this one leaves their hair feeling soft after ...

Want to create the illusion of brighter, blonder hair with every wash? It’s time you tried a purple shampoo ... cleaner colour after just one wash. Bleach London knows its stuff when it comes ...