The best purple shampoos, according to our testers, include Amika, Kristen Ess, and IGK, and Nexxus. Our picks range in price ...

"Transitioning to gray using highlights ... to wash your hair. Davines Momo Shampoo and Conditioner are formulated to hydrate dry, dehydrated strands. The 15 Best Purple Shampoos, Tested ...

“Maintenance of gray hair involves using moisturizing ... very important to me,” Fitzsimons highlights. As such, the Better Not Younger Silver Lining Purple Brightening Shampoo is made to ...

As mentioned, purple shampoo is an at-home toning product recommended for those with blonde and gray hair or highlights. More closely, purple shampoos contain purple pigments that neutralize ...

In addition, according to Papanikolas, purple shampoo will illuminate highlights on blondes and add brightness to color-treated and natural hair, ranging from gray to white shades. Begin by ...

I love Olaplex No.4P because it helps keep my highlights fresh and ... neutralise yellow tones on blonde and grey hair. If you're searching for a subtle purple shampoo, this one isn't for you.

The best purple shampoos refine blonde, gray and platinum hair tones while conditioning and adding ... More shine. True to their name, these shampoos are actually tinted purple and are “designed ...

this purple shampoo illuminates highlights while neutralizing brass yellow tones. Also expect great moisture and shine. "I am transitioning to natural grey, and my hair was looking a bit brassy as ...

While silver highlights look great on any hair ... to keep the color from fading and incorporating a purple-colored shampoo for gray hair. Be sure not to wash your hair too often — the salon ...

“Gray hair is prone to developing yellow or brassy tones, and tends to be drier and more textured,” says Olya Iudina, a hairstylist at IGK in New York. “Using a purple shampoo helps to ...