The best purple shampoos, according to our testers, include Amika, Kristen Ess, and IGK, and Nexxus. Our picks range in price ...

I love Olaplex No.4P because it helps keep my highlights fresh and ... neutralise yellow tones on blonde and grey hair. If you're searching for a subtle purple shampoo, this one isn't for you.

As mentioned, purple shampoo is an at-home toning product recommended for those with blonde and gray hair or highlights. More closely, purple shampoos contain purple pigments that neutralize ...

The formula highlights hydrating hyaluronic ... What a reviewer says: “I have naturally gray/white hair. This shampoo works better than any other purple shampoo I’ve tried, and I’ve tried ...

In addition, according to Papanikolas, purple shampoo will illuminate highlights on blondes and add brightness to color-treated and natural hair, ranging from gray to white shades. Begin by ...

Hair care expert Caleb Backe, from Maple Holistics, recommends purple ... way to hide gray roots, root touch-up sprays are a fantastic option. Celebrity hairstylist Kim Kimble highlights these ...

And since both shades are susceptible to turning yellow due to a lack of pigment, purple shampoos (often reserved for blondes) work just as well on gray hair, too. These cleansing staples can also ...

While silver highlights look great on any hair ... to keep the color from fading and incorporating a purple-colored shampoo for gray hair. Be sure not to wash your hair too often — the salon ...

Before using a purple shampoo, wash your hair with a clarifying shampoo. This will help remove any existing product buildup, which could prevent the purple shampoo from properly absorbing.

The same goes for people with naturally blonde or gray hair, as well as silver-dyed hair; these tones can grow dull without some kind of brightening solution. Because purple is opposite on the ...

“Gray hair is prone to developing yellow or brassy tones, and tends to be drier and more textured,” says Olya Iudina, a hairstylist at IGK in New York. “Using a purple shampoo helps to ...