Color-depositing shampoos add specific pigments (either purple, blue or green) onto the hair shaft to maintain your desired color. Based on color theory, blondes should use purple shampoos ...

From Bleach to L'oreal, these are the very best purple shampoos to neutralise brassy tones and keep blonde hair looking cool ...

Dua Lipa is currently in her Radical Optimism era, which means that the red hair she’s been rocking since before the album came out will likely be the look she carries throughout the era.

Our hair has become a playground for experimentation ... Choose a semi-permanent purple dye then dial down the vibrancy by mixing it with conditioner. To maintain the colour, a purple or ...

While you're still deciding if bleaching your hair yourself is a good idea (it's not), there are plenty of examples available ...

This brand specializes in hair color products, so you can count on its toning shampoo to live up to its reputation. Purple pigments keep gray hair bright, while silk proteins strengthen against ...

Different hair has different needs, and that’s as true here as everywhere. So for blondes, I’ve found shampoos with purple-depositing formulas to fight brassiness. As the sun can fade color ...