Color-depositing shampoos add specific pigments (either purple, blue or green) onto the hair shaft to maintain your desired color. Based on color theory, blondes should use purple shampoos ...

Dua Lipa is currently in her Radical Optimism era, which means that the red hair she’s been rocking since before the album came out will likely be the look she carries throughout the era.

Our hair has become a playground for experimentation ... Choose a semi-permanent purple dye then dial down the vibrancy by mixing it with conditioner. To maintain the colour, a purple or ...

From Bleach to L'oreal, these are the very best purple shampoos to neutralise brassy tones and keep blonde hair looking cool ...

I woke up with the all-too-familiar itch to switch up my hair color and opted for full foil highlights to brighten up my mousy brown strands. Although I am so ha ...

This brand specializes in hair color products, so you can count on its toning shampoo to live up to its reputation. Purple pigments keep gray hair bright, while silk proteins strengthen against ...