Purple is the new pink, and it’s not even close to looking seriously deranged. This week, the royal shade has popped up on the Fall 2025 runways ... reason the color is a favorite of Kate ...

Every color trend has an underlying message if you know where to look, but none shouts “bow down” quite like purple. If it ...

Color-depositing shampoos add specific pigments (either purple, blue or green) onto the hair shaft to maintain your desired color. Based on color theory, blondes should use purple shampoos ...