Purple shampoo can prolong color-treated hair and brighten natural blonde hair. Shop some of the best purple shampoos from Oribe, Kerastase and more.

Ideal for blonde and highlighted hair, the formula has salicylic acid which she said can also help remove unwanted pigment.

Related: 7 Best 'Wash and Wear' Haircuts for Women Over 60, According to a Professional Stylist Scoop up Stanley tumblers, ...

While a hydrating shampoo is pretty much always a good idea, this anti-brass purple shampoo is perfect for icy-blonde hair ...

Want to create the illusion of brighter, blonder hair with every wash? It’s time you tried a purple shampoo. We’ve all been there. You come out of the hairdressers feeling like your blonde is ...

The more natural hair colour means we’re not spending all our free time colour-correcting or in the salon chair. Instead, ...

What you really need? A purple shampoo. Yep, unlike darker brown hair colours, blonde hair has an annoying tendency to fade and become brassy. Thankfully a toning purple shampoo can help prevent this.

"Purple shampoo neutralises the yellow in blonde hair, leaving a creamy to ash result," explains leading colourist and celebrity favourite, Josh Wood. "This is because yellow and purple sit ...

Andie MacDowell's secret for maintaining her vibrant and voluminous gray locks is in this under-$20 L'Oréal Paris purple ...