Pinterest has revealed its annual color ... % increase in searches for “purple core,” 175% increase in “purple lavender aesthetic,” and 100% increase in “lilac shirt outfit men.” ...

Stitch Fix meanwhile has selected Wisteria, a “dreamy shade of purple that evokes softness and sophistication ... most notably the Western aesthetic and the grandpacore vibe. Stitch Fix is predicting ...

Pinterest's annual trend report ... that individuality and sensory engagement will reign supreme. From daring aesthetics to flavorful fixes, here's a glimpse into 2025's hottest trends.

This energetic purple also exists primarily in the context of its surrounding design choices, but that hardly limits the breadth of its aesthetic potential. To McCollum, Purple Basil has the range ...