The introduction of a new product is an important time for the business that invests in its development and promotion. New products can generate interest and customers or, in the case of a failed ...

The four Ps of marketing refer to the marketing mix — elements surrounding a service or product that a business owner or marketer has to consider and evaluate to succeed. They include product, price, ...

As an instrumental part of any successful business, product marketers accelerate product growth by championing the customer, communicating product value and driving distribution. These key components ...

To truly comprehend the benefits of marketing products, one first must understand the difference between marketing and advertising. The writers at Concordia University St. Paul put it succinctly: ...

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

DALLAS -- In one of the broadest product promotions in its history, 7-Eleven Inc. is partnering with Zygna to offer FarmVille-, Mafia Wars- and YoVille-branded items on many of the convenience store ...

CHEONGJU, South Korea & KUALA LUMPUR, Malaysia--(BUSINESS WIRE)--Chungcheongbuk-do has started to secure export channels for promising exporters in North Chungcheong Province to the Malaysian market.