Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...

One of the main questions for anyone responsible for a company's marketing strategy is how to manage multiple products (or services) for the future as well as maximize product opportunities in the ...

Using these categories, a business can adjust its product lines and marketing techniques to appeal to each group more effectively by addressing their specific needs. Numerous types of businesses ...

This is a long article, but gives a good overview of what the differences are between technical and non-technical products (first published in the CRC Handbook on Technology). The marketing of ...

How to convert a tantalizing concept into a managerial instrument of competitive power by Theodore Levitt Most alert and thoughtful senior marketing ... the concept of the product life cycle.