Research shows that creative work, including good design, drives customer preference, loyalty, and a willingness to pay a premium. And those benefits translate into tangible revenues for brands. That ...

A new infographic has revealed the most iconic beauty products ever, as well as how many times per minute the item is sold. Unsurprisingly, the classic Elizabeth Arden 8 Hour Cream, which was ...

Smart packaging helps its targeted consumers feel an emotional attachment to a brand. One-third of consumer decision-making is based on packaging, according to research cited by The Paper Worker in ...